Brand identity for businesses
ready to be taken seriously
Mandeep Sidhu heritage
MOHALI | KOTKAPURA
TYKO
AMRITSAR
EURO PUNJAB
NETHERLANDS
Working with Juggy was a very thoughtful and satisfying experience. He didn’t just design a logo for Santushti — he understood the philosophy behind it. The final identity felt clean, meaningful and beautifully refined, without anything unnecessary. It captured the calm, balanced and trustworthy feeling I wanted the brand to carry. What I appreciated most was his ability to simplify an idea without making it feel plain. The logo still feels fresh, memorable and deeply connected to the essence of Santushti.
Dietician Lavleen
Founder, Santushti (Chandigarh)
hamees attire
Amritsar
ameeriyat
Yamuna Nagar
KASURILAL ORIGIN
Indore
The Process
Every project begins with a conversation, not a canvas. Before anything is drawn, I need to understand the business — where it has been, where it is going, and what it needs to feel like to the right person in the right room. Only then does the pencil move.
The first marks are always on paper. Never on screen. Ideas need friction to become real — the resistance of a pencil on paper slows the thinking down to the right speed. Dozens of directions are explored and discarded before one earns the right to be developed further.
What survives goes through construction — proportion, geometry, weight, balance. A logo must work at the size of a business card and the size of a billboard. It must hold in black and white before it earns its colour. Every decision is tested until nothing can be removed without something being lost.
What you receive at the end is not a file. It is a considered position — a mark that tells the right people exactly who you are, before a single word is spoken.
We had already wasted a lot of money on people trying to pass off as branding strategists and logo makers. Then, thanks to the algorithm, we connected with Logos by Juggy. All I had to do was tell him what we wanted KRUX to represent, and he gave our thoughts a visual representation. His artistry and mastery of his subject is very precise. There was no force-feeding of ideas, no impatience — just sound reasoning behind every thought he put into the logo. Check him out before you waste any more time and money.
Gurdeep Singh
Founder, KRUX (Mumbai)
NIRVAIR PANNU
PUNJABI ARTIST
NINE
A BRAND BY AQUALITE
MODERN JEWELLERS
KOTKAPURA
Working with Juggy on the rebranding of Mandeep Sidhu Heritage was a beautiful experience. He understood the soul of the brand before designing anything. The logo, identity, stationery and launch film all carried the emotion, elegance and heritage we wanted to express. What I appreciated most was his patience, clarity and ability to turn a very personal vision into something refined and timeless. The final identity feels premium, rooted and truly ours.
Mandeep Sidhu
Founder, Mandeep Sidhu Heritage, Kotkapura | Mohali
Projects from ₹50,000
