The name Chidiudd is borrowed from a popular Punjabi game. Using the name provided immediate connect with the people of rural Punjab, which is the major target audience of Chidiudd. Chidiudd offers services like pollution checking, vehicle insurance and vehicle loans. Within a few months of inception, Chidiudd had a massive recall among the people. The logo is a flying sparrow (Chidi), also looking like (and is placed in the place of) ‘Adhk’ (the Punjabi symbol for putting pressure on the sound of the letter below it.)