KHAAS builds on the legacy of ਪੰਜaab Fabrics, reinterpreting a trusted family business for a more refined, contemporary audience. Conceived by Jaskaran Singh, the brand reflects a considered shift toward a more elevated retail experience. Based in Kotkapura, Punjab, the store offers premium suiting fabrics, bringing together high-end textiles and established fabric houses for the discerning man.

The brand focuses on a curated approach, one that balances heritage with modern sensibilities, with an emphasis on quality, material integrity, and brand credibility.

The identity translates this vision through the wordmark ਖAAS, foregrounding the Punjabi letter “ਖ” (Kha). A deep emerald green palette conveys richness and depth, complemented by muted gold typography. Together with restrained composition, the system communicates clarity, cultural continuity, and a refined sense of luxury.